●
bahs baromid orouji sohrab vossoughi iraninan industrial designer ziba design
مقاله اي چاپ شده از يه آدم حسابي در يك مجله ي حسابي در مورد يك شركت حسابي.بيزينس ويك به تاريخ 4 ژانويه مطلبي داره به قلم
سهراب وثوقي در مورد
اپل.
"
.Apple is driving digital lifestyle on a global scale
Apple is successful because all of the elements of its ecosystem are in place
.and are consistently meaningful and relevant to its target consumers
Apple recognizes that it can't have everyone as its customer. It is willing to
alienate some segments by appealing to a strong core of people that
sociologists refer to as the Cultural Creatives.These are the people who wait
in line overnight for the latest iPod or MacBook. Focusing on the Cultural
.Creatives in turn attracts followers who might not otherwise trust the brand
"
و مطلب رو با اين جمله تموم كرده كه :
"Apple understands: It's not about market share. It's about mind share"
p.s حالا اگه شما مايليد فكركنين كه مثلا بيزينس ويك يه مجله شبيه خانواده سبز هستش يا اينكه سهراب وثوقي يه آدم درپيته ، اين همون مشكليه كه شما با اپل دارين.